The Hillbilly was depicted barefoot in patched trousers and an unbuttoned shirt with a worn black hat, along with a hound dog, a pig, an outhouse, and a jug of moonshine.Ĭompleting the packaging were two slogans, the first being “Ya-hoo, Mountain Dew! It’ll Tickle Yore Innards!” and the second changed to “Get That Barefoot Feeling Drinking Mountain Dew” in 1969.Īfter doing away with Willy the Hillbilly Mountain Dew reprised its reputation for being a “wild soft drink” with the slogans “Put a Little Ya-hoo in Your Life,” and the short-lived “Hello Sunshine,” to appeal to the hippie generation of the ’70s. It all started with Willy the Hillbilly, a cartoon mascot who appeared on Mountain Dew’s Packaging up until 1969. Mountain Dew’s branding has always captured its love for the extreme and has evolved to keep its daring nature alive. In the 1960s, PepsiCo purchased the rights to Mountain Dew and its history after acquiring their parent company, The Tip Corporation of Marion, and the rest is history. Following the soft drink’s inception, the name was trademarked in 1948.įrom then onwards, the Hartman brothers pursued bottling companies, one of which was the Coca Company which rejected their offer. Mountain Dew was originally a 19th-century slang term for moonshine. The Hartmans had a hard time finding a soft drink to mix with liquor in their locale, Knoxville, so they decided to make their own. Mountain Dew’s legacy harkens back to the 1940s when Tennessee bottlers Barney and Ally Hartman developed the drink as a mixer. The key to its success lies in the brand’s efforts to reinvent itself while staying true to its ‘Dew or die’ attitude. Today, it is one of the topmost popular soft drinks boasting an extensive flavor range with ample appraisal to back it up. It will be interesting to see if Mountain Dew Kickstart will be able to win enough fans to keep this soft drink in production.Looking for an updated Mountain Dew price guide? Mountain Dew burst into the soft drink scene over 80 years ago as a modest citrus-flavored drink. Other brands have attempted juice hybrid morning drinks in the past, but failed. They have just 60 calories per can by using sweeteners Ace-k and Sucralose. The Hydrating Boost flavors contain 10% juice as well as coconut water, but come in 12 floz cans. Besides the 92 mg of caffeine per 16 oz can, Mountain Dew Kickstart has a dose of Vitamin C and B vitamins as well. Kickstart is 5% fruit juice with artificial sweeteners used to reduce the amount of sugar in the beverage. The drink is available in many flavors and caffeine my vary slightly by flavor and can size. They believe that Mountain Dew fans will turn to this product as a healthier breakfast beverage alternative than regular Mountain Dew.īecause of the success of Kickstart, they recently introduced two new varieties that are designed to be more appealing for nighttime consumption. Introduced in 2014, PepsiCo states that Kickstart isn't an energy drink, but an enhanced soft drink. Note: In Canada, Kick Start has just 83 mg of caffeine per 473 ml can. Mountain Dew Kickstart is marketed as a healthier way to start your day than a traditional energy drink, soda, coffee, or tea.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |